Diversity an important topic heading into next municipal election - Toronto Star

Representation in politics will always be an extremely important topic to discuss. It’s imperative to have representation from all backgrounds and with all kinds of ideas to have not only a well-rounded community, but also a well-rounded council. “I think it’s hugely important to have diversity and representation in politics,” commented Coun. Carly Firth, currently the only woman on Taber town council. “You do always want the best candidate for the job, but everybody does bring something different to the table and whether it’s municipal council or federal or provincial politics, it’s always good to have a variety of ages and genders and backgrounds because everybody’s experience lends something else. Especially with municipal politics, it’s great if your council can reflect your community.” As of the end of Nomination Day, Taber as a community now has 17 councillor candidates and three mayoral candidates to choose from. A ballot that potentially could be one of the largest in Taber’s history, which also includes six women. “I believe that running for council is a very individual decision that everybody has to come to. But, I am really glad that so many women and so many people in general in our community think they have something to lend to council and that we have so many running this time. If someone has something important to say, they should absolutely say it.” With so much diversity and backgrounds on the ballot, there’s a hope that most people in Taber will feel duly represented by who sits on council for them. Firth also mentioned a piece of advice that she would give to anyone running for council. “If there was any piece of advice I could give to a candidate — it would be to not make up your mind before you get to the meeting. There’s always different perspectives or more information and that’s something I’ve learned from my colleagues this term. You can see a certain issue or decision a certain way and then you get to the meeting and somebody brings up a certain question or says something you never thought of before; and you can see something in a totally different way. So, always stay open-minded and always be willing to learn.” It is also important to note there is a large variety of resources available on the Town of Taber website for any nominees to utilize at any time. They may prove a valuable boon as candidates hit the campgain trail. “Our administration has done a fantastic job this time around at making sure all these resources are easy to find and accessible. You don’t have to go hunting for anything — all of these links and everything you need is all in one place,” added Firth. “I think that probably does have something to do with the fact that we have such a large slate of candidates this time around,” continued Firth. Firth also commented on her experience as a first time councillor. “Council was extremely daunting the first time around, as it’s impossible to know what to expect — whether it’s good or bad and like I said before, keeping an open mind is important.” With the federal election in the rearview now, and the municipal election is next on the list and is just around the corner on Oct. 18. With Nomination Day now over, a full list of candidates is available to view on taber.ca.

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Single-topic news organizations are “a growing niche” in nonprofit news - Nieman Journalism Lab at Harvard

The number of single-topic nonprofit news organizations has quadrupled since 2008, according to a series of new reports from The Institute for Nonprofit News released this week. INN counted 51 outlets that focus on a single topic, including The Water Desk (water issues in the Western U.S.) or The War Horse (“the human impact of military service”) or EdSource (education in California).

Single-topic newsrooms are just one focus in new supplemental material for the annual INN Index. This year, INN broke nonprofit newsrooms into five smaller categories: nonprofit newsrooms focused on national and global news (which continue to attract most of the foundation and major donor revenue); state and regional news; local news; communities of color; and single-subject journalism. Since each type of newsroom has “distinct revenue, product, and audience models,” each got its own fact sheet and revenue breakdown.

“What DNA does investigative powerhouse ProPublica in New York share with the Patagonia Regional Times community newspaper in rural Arizona?” asked INN’s CEO and executive director Sue Cross in an introductory note. After all, she writes:

What we’ve learned as the nonprofit journalism field grows is that nonprofit news is not a business model; it draws on many business models. The umbrella term “nonprofit news” covers several types of news media models aligned by their public service mission that shapes their journalism and their commitments to the communities they serve.

Single-topic newsrooms, for example, tend to rely on foundations at a much higher share than other nonprofit newsroom. (“Grant support has been a bright spot for single-topic news organizations, which can tap foundations that are highly engaged in specific issues,” the report notes.)

Fact-sheet readers can see that earned revenue like sponsorships or advertising is “underdeveloped” across the entire nonprofit news industry but especially among single-topic sites.

These single-topic sites tend to be small — the median staff size is five — and also stand out as reaching more of their audience through their own platforms. The publications told INN that they reach 82% of their audience directly, rather than via publication partnerships/

Local news organizations, once relatively rare in nonprofit news, are a fast-growing sector, too. Before 2008, just one in six outlets focused on local news. Between 2018 and 2020, though, a total of 33 local outlets launched — including 11 during the Covid-19 crisis alone.

You can read through all of the fact sheets here.

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The other big topic Bennett ignored at the UN: Climate change - analysis - The Jerusalem Post

Much attention has been paid to the fact that Prime Minister Naftali Bennett did not mention the Palestinians in his speech to the United Nations General Assembly this week, but there is another topic that loomed large on the UN agenda that Bennett skipped: climate change.

Climate is a major topic of discussion at the UN lately, and it featured in many of the leaders’ addresses.

Perhaps the comment that received the most notice at the 76th UNGA this month was from British Prime Minister Boris Johnson, who challenged a Muppet.

“When Kermit the Frog sang ‘It’s Not Easy Bein’ Green,’ I want you to know he was wrong — and he was also unnecessarily rude to Miss Piggy,” Johnson said.

Johnson's speech, several days before Bennett's, was entirely focused on climate. He called on humanity to "grow up" and take "responsibility for the destruction we are inflicting, not just upon our planet, but upon ourselves."

Johnson's UK will be presiding over the UN Climate Change Conference at the end of October in Glasgow.

Over 100 world leaders, including US President Joe Biden, have said they would attend, but Bennett is not one of them. His spokesman said on Thursday that he has yet to decide.

Environmental Protection Minister Tamar Zandberg does plan to go to Glasgow, but not sending Israel’s leader would send a message about where climate stands in Israel’s priorities, putting Israel in stark contrast with most Western democracies these days.

And that message would be honest. Climate is not at the top of the agenda in Israel, not for the government or the media or the general population, as polling indicates, even though we are located in a climate hotspot, where we may fall victim to some of the worst effects.

AT SOME level, Bennett seems to recognize that climate is an important issue. He has made several public statements about climate change. Most recently his office distributed a summary last week of what the new government did in its first 100 days, which included "combating climate change” as one of its top items. He mentioned it in his public statement with US Secretary of State Antony Blinken in Washington last month.

Israel’s prime minister Naftali Bennett addresses the 76th Session of the United Nations General Assembly, at the UN headquarters in New York, US, September 27, 2021 (credit: JOHN MINCHILLO /POOL VIA REUTERS)

A senior diplomatic source said this week that Bennett is “very mindful” of climate change.

But the topic didn’t come up in the UNGA speech because Israel is “a small country with a small footprint. Even if we do everything we need to, we won’t have much of an influence on the global footprint.”

At the same time, the source said, Israel “can use our great abilities in innovation, start-ups and water technology to help.”

But Israel is not just “a small country with a small footprint” when it comes to climate. It’s the same with COVID-19 and social media-driven political polarization, as well – yet Bennett chose to mention those in his speech. His frankly weak argument – that Israeli innovations on that front can be an example for the world – is much more applicable to climate. That indicates that Bennett may have been thinking more about domestic consumption of his speech, which means that climate is less of a topic of interest.

Bennett does have other priorities, like having to grapple with the COVID-19 pandemic like everyone else – Australian Prime Minister Scott Morrison said this week that he may skip Glasgow because of it – and dealing with the threats Israel constantly faces.

“We are in the toughest neighborhood in the world,” Bennett said at an event with Jewish community organization leaders hours after his UN speech this week, adding that in his conversations as prime minister, he found that “leaders of other countries just don’t get it.”

However, climate change is still happening, whether or not Hamas is shooting rockets and Iran is developing a nuclear weapon.

And Bennett just needs to look at some of the people working closely with him to tell him that.

ZANDBERG CALLED in August for Israel to declare a “climate emergency.”

“We must define the climate crisis as a strategic threat, which all parties need to prepare for and deal with better. Because from now on it’s going to get worse and worse," she said. "There is something to be done, and it needs to be done now."

Defense Minister Benny Gantz wrote in the introduction to a symposium on "Environment, Climate and National Security" for the Institute for National Security Studies in February that: "Israel, which is expected to be one of the countries in which climate change is accelerated, must prepare.

"We tend to think that, because of the many threats Israel faces, dealing with the topic of climate, as is done in Europe for example, is a kind of a 'luxury' for us. We also think that our influence, as a small country... is very limited. That is too narrow a view, because the influences of climate change are not waiting for us to solve all of our problems with our neighbors."

Soon-to-be ambassador to the US Michael Herzog told the Times of Israel earlier this year that “our region is highly unstable in geopolitical terms, and if you add on top of it that it’s a hotspot for climate change, it becomes a threat multiplier. This must be integrated into Israel’s national security doctrine. Climate change is a faceless enemy that knows no borders and building fences will not be enough. We need regional cooperation."

Just as ignoring the Palestinians and their impact on Israel’s national security and future will not make them go away, ignoring climate change will not change the fact that it is here – and is a major threat that must be addressed.

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CafeMedia Announces Acquisition Of Leading SEO Platform, Topic - MarTech Series

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Wall Street's Ken Griffin fires back at those making #KenGriffinLied a trending topic on social media --- and Reddit rejoices - MarketWatch

Bonus podcast: 'What's next in Afghanistan?' Warning: this news topic involves religion — GetReligion - GetReligion

Here is a truth claim that, over the years, I have heard (or seen) stated in a number of ways by journalists and mass-comm professors: Without strong, or at least adequate, visual images a story doesn’t exist in television news.

Yes, there are exceptions. But the exceptions almost always take place when big stories break in print media and television producers are highly committed to getting them on air — somehow.

Now, in the smartphone era, there are lots of ways for visual images to emerge (ask Hunter Biden). However, in our era of partisan, niche news, it may not matter if images exist. What citizens cannot see (or read) will not hurt them?

This brings me back to a subject I addressed in this recent GetReligion essay: “What's next in Afghanistan? Press will have to face issues of religion, culture and gender.”

The big question: Where does the Afghanistan story go next and, frankly, will elite American media cover the religion elements of this story?

That question was at the heart of a recent Religion Unplugged podcast discussion that I had with a friend and, long ago, a former religion-beat colleague — Roberta Green. In recent decades, she is better known as the philanthropist and fine arts-maven Roberta Green Ahmanson (click here for a typical arts lecture).

This new podcast is entitled, “How Will Afghanistan's Next Chapter be Written?” Meanwhile, here is a key chunk of the GetReligion essay linked to our discussion about religion, journalism, culture, politics and “nation building”:

Viewed through the narrow lens of Taliban doctrine, it doesn’t matter if Western governments were forcing open doors for the work of Planned Parenthood or Christian missionary/relief groups, the work of LGBTQ think tanks (or the American corporations that back them) or Islamic thinkers and clerics whose approach to the faith clashed with their own.

“Nation building” certainly sounds more noble than “colonization,” even if the humanitarian and cultural efforts were backed with billions of dollars from the U.S. government, Western NGOs, corporations, elite academic institutions, etc.

What are some of the essential stories to cover, linked to tensions between the Taliban and the ruins of the culture offered by the U.S.?

Anyone who knows the history of Afghanistan knows that Islam — and debates and conflicts INSIDE Islam — are part of this story. However, there is evidence that many diplomats, and thus journalists, will move heaven and earth to avoid discussing that reality.

The Los Angeles Times recently ran an analysis piece under this headline: “What went wrong in Afghanistan?” It took a high-altitude view of that question while attempting to examine the 20-year American project in that land, as well as recent headlines about tragedies surrounding the quick pull-out of U.S. military forces.

This passage near the end, for me at least, waved a red flag. This is long, but essential. Readers may want to read it more than once:

“There’s a dark irony here,” said Benjamin Friedman, policy director with Defense Priorities, a Washington group that supports U.S. withdrawal from Afghanistan. Despite the tragic and lethal messiness of the last days, he said, Afghanistan may be more at peace soon than in a long time — although widespread repression of minorities, women, dissidents and others will undoubtedly be reimposed. But the military, civilian officials and experts will have to be held accountable, he said, “for how they got it so wrong.”

“You could not imagine a more stunning rebuke for the U.S. nation-building project,” he said. “We were building a failed state, not fixing a failed state.”

A state, he added, that was overly reliant on foreign aid and shaped by a history of armed faction and competing tribal power centers.

A new report issued by SIGAR … included a litany of U.S. mistakes and judged the overall situation in Afghanistan as “bleak.”

“The U.S. government did not understand the Afghan context and therefore failed to tailor its efforts accordingly,” the watchdog said. “Ignorance of prevailing social, cultural and political contexts in Afghanistan has been a significant contributing factor to failures at the strategic, operational and tactical levels.”

Read that final sentence again: “Ignorance of prevailing social, cultural and political contexts in Afghanistan has been a significant contributing factor to failures at the strategic, operational and tactical levels.”

Looking at this from the Taliban’s point of view (or perhaps simple logic), shouldn’t some variation on the word “religion” be in there, somewhere? Or is “religion” merely a ghost haunting the word “cultural,” from the point of view of this Los Angeles Times piece? How does one discuss Afghanistan without mentioning Islam?

Just asking.

Of course, there are important Afghanistan stories to cover and some of them will get covered.

Partisan politics is always news. Thus, see this Washington Post headline: “Military leaders, refusing to fault Biden, say troop withdrawal ensured Afghanistan’s collapse.”

Clearly, the “cultural” fate of women in Afghanistan is news. Thus, at The New York Times there is this: “New Taliban Chancellor Bars Women From Kabul University.”

NPR ventured into the world of Islamist takes on Sharia law with this report: “Taliban Official Says Strict Punishment And Executions Will Return.”

There are newsworthy, valid topics that must be covered.

But how about this headline, over at The Gospel Coalition website: “The Americans Staying in Afghanistan.”

Why would Americans risk staying in Afghanistan? Many of the Americans making that choice have religious motives, of course. Is this a topic that — addressed as news — would interest millions of American readers and viewers?

Alas, getting prime news coverage of this topic may require visuals involving nooses and swords. That would lead to coverage. Maybe.

Enjoy his bonus podcast and, please, share it with others.

FIRST IMAGE: Graphic posted with Amnesty International feature on executions in Iran.

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CafeMedia Announces Acquisition Of Leading SEO Platform, Topic - WFMZ Allentown

NEW YORK, Sept. 29, 2021 /PRNewswire/ -- CafeMedia today announced the acquisition of Chia Labs, Inc., developer of Topic, the AI-assisted content creation and search engine optimization (SEO) platform. The deal brings exclusive access to Topic's powerful natural language processing capabilities to CafeMedia and AdThrive's more than 3,000 publishers, integrated directly inside their publisher dashboard. To complement the integration, CafeMedia's product and engineering teams have developed an innovative Content Ideas generator that rolls out today, and uses a proprietary keyword recommendation algorithm to provide a custom list of winnable content opportunities specifically optimized for each publisher in the network.

The combination of these new features adds powerful content optimization and audience development tools to CafeMedia's suite of products that analyze data and give publishers specific actions to take to improve their search performance. These features enable publishers to grow their audiences and their revenue, and further expands on CafeMedia's commitment to empower its publishers to build thriving businesses with data-driven technologies and white-glove service. The deal comes on the heels of CafeMedia's rise to the 10th largest digital property per ComScore and its company milestone of paying out more than $1B to publishers.

Search is one of the primary traffic sources for many publishers, making SEO a key focus area for audience growth. Based on a closed beta test conducted with a group of CafeMedia's publishers, posts that were updated using the combination of CafeMedia's proprietary Content Ideas generator and Topic's robust content optimization platform enabled publishers to improve their search performance on those posts by more than 30%, on average. Today's product rollout is the first in a series of new technologies the company will introduce to help its independent publishers grow their audiences and increase traffic.

CafeMedia / AdThrive publishers who participated in the beta test were thrilled by their results:

"Wow, this is so cool! We're seeing great success so far and will use this for literally every post we can!" - Fit Foodie Finds

"Amazing!! That description generator blows my mind! It's incredible—the semantically related words that are included are so helpful and it uses writing that's so personable and friendly. One word...WOW." - Tip Junkie

As part of the acquisition, Topic's founders Ryo Chiba and Nikhil Aitharaju will join CafeMedia's technology team, where they will support the growth and development of the Topic platform for CafeMedia and AdThrive publishers.

"As the representative for the largest network of independent publishers, we are always looking for opportunities to help them grow their businesses and their audiences with new technologies and services," said Michael Sanchez, Chief Executive Officer, CafeMedia. "Topic puts the power of a fully resourced audience development team into the hands of our independent publishers so they can focus on creating great content their audiences want. Welcome to the team, Ryo and Nik!"

Evan Simeone, Chief Product Officer, CafeMedia, adds: "Of all of the companies we explored, Nik and Ryo's Topic stood out as a world class solution that can help our publishers grow their traffic for the long-term. Their platform combined with our new Content Ideas technology makes it easy for publishers to create content in half the time, and significantly improve search performance, leading to more traffic and more revenue. I'm excited to welcome Ryo and Nik to the CafeMedia family, and I can't wait to see what we'll build together."

Topic's founders Ryo Chiba and Nikhil Aitharaju, commented: "We started Topic to solve a personal problem we faced: creating high-quality content faster. And while hundreds of customers use our tool to optimize thousands of articles every month, we realized we can make a bigger impact if we joined the CafeMedia family. Their (and now our) mission is to keep the promise of the open web — to allow everyone to earn a living through their content. With Topic, we'll help these creators reach an even wider audience, bringing the power of sophisticated search optimization to independent publishers, large and small."

About CafeMedia

CafeMedia's mission is to build a creator-first future. We empower the world's best creators and independent publishers to grow thriving businesses for the long term. Under our CafeMedia and AdThrive brands, we manage digital advertising sales and technology and a growing number of services for more than 3,000 creators and independent publishers. We make it easy for them to focus on what they do best — produce great content. 

Our passion and expertise have made us a leader in advertising and creator services. Today we rank as the 10th largest digital property in the U.S. and #1 in Food, Family, Home, and Lifestyle--with a reach of nearly 175M monthly unique visitors in the U.S. alone.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cafemedia-announces-acquisition-of-leading-seo-platform-topic-301387841.html

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How to Find What’s Trending: 14 Tools for Topic Inspiration - Search Engine Journal

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar.

Not everything you publish has to be related to a current event but using trending topics strategically will allow you to ride waves of demand in both search and social platforms.

Here are 14 of the best sources to help you find out what’s trending.

1. Google Trends

Google Trends is the gold standard for identifying trending search topics in your industry.

It tracks global search trends and provides a wealth of data broken down by date range, geo-location, category, search type (for example web search vs. YouTube), and more.

One of the more recent advancements of Google Trends over the last couple of years is its incorporation into Google Search. Google has become a destination not only for inputting a query but also for reading the most recent trending stories based on your interests.

2. Exploding Topics

This tool is useful for entrepreneurs, investors, or those looking to identify trending business ideas, categories, or companies.

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Exploding Topics doesn’t provide as much context as other trending topic tools, so you either need to subscribe to their newsletter or use this tool in conjunction with other tools to fully understand the trend.

3. SparkToro Trending

When Inbound.org shut down, Sparktoro filled an important void for marketers.

Sparktoro Trending surfaces the latest trending marketing, SEO, and technology articles.

Sparktoro surfaces these trends based on the number of social shares from members who’ve connected to the tool (along with other means).

4. FrontPageMetrics

There’s a Reddit thread for virtually every area of interest. Frontpagemetrics.com is useful for identifying which subreddits are seeing the most daily, weekly, and monthly growth.

With over 3 million tracked subreddits, there are plenty of rabbit holes to help inspire your content roadmap.

5. Feedly

Once you’ve identified the most important publications or news sources that your audience consumes, this tool is one of the best for aggregating the latest stories in one place.

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Feedly is one of the most powerful tools for identifying trending topics and staying up to date in your industry by showing you the most recent stories published from your curated list.

Feedly also has some valuable paid features like the ability to follow newsletters, Twitter, or Google News feeds. Or, use its AI-powered bot that listens across the web for certain topics.

6. Podcast Notes

Podcasts are an unsung hero in identifying trending topics. Podcasting is a $1 billion industry expected to gain 10% more listeners each year. This is a huge opportunity for identifying trending topics for your clients or organization.

Unfortunately, podcasts take a lot of time and focus to digest the content and aren’t ideal for everyone.

Podcast Notes solves the problem of identifying the key takeaways of individual podcasts in a quick newsletter format.

If you don’t have time to listen to 10+ podcasts a week, Podcast News does the heavy lifting for you across fitness, nutrition, startups, technology, finance, crypto & lifestyle topics.

7. Buzzsumo

The best community managers have well-polished systems for listening to trending social media topics for their vertical.

Buzzsumo has long been one of the best-in-class tools for helping you identify viral content across social channels and has moved into additional areas of content discovery that span across video and Q&A websites, as well.

If you’re looking for the top trending video content in your vertical, Buzzsumo can show you what content is getting the most traction on YouTube.

8. Trends.co

Trends.co offers a thorough but easy-to-digest format for understanding new topics across industries. The Trends newsletter breaks down a topic by covering:

• Why it matters.
• What the problem is that has created the trend.
• The solution.
• The main players in the space.
• Predictions.
• Opportunities.
• Key lessons.
• Haters (or opposing viewpoints of the trend).
• Additional resources to go deeper on the topic.

There are also several paid features and ways to collaborate with other members in the Trends community, if you want more in-depth research on each topic.

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This trending topic tool does the best job of giving context, resources, and adequate background to understand more complex topics.

9. Treendly

This tool identifies itself as the Google Alerts for Google Trends. One of the challenges with Google Trends is that traditionally there hasn’t been a great way to subscribe to a specific topic.

Google Trends does offer this functionality now but there are third-party solutions like Treendly that aim to create a better user experience and source from a broader variety of sources beyond Google Trends.

10. Product Hunt Topics

Product Hunt surfaces the latest new (mostly digital) products across industries, and anyone can submit their product.

The PH community then upvotes and reviews them which dictates how well the product ranks on the site.

Product Hunt’s Topics allow you to subscribe to a category of products releases which include productivity, developer tools, AI, UX, marketing, design, and IoT, just to name a few.

11. Trendwatchers

Similar to some of the previous trending topic tools, Trendwatchers allows you to follow trends based on a category or keyword.

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One of the unique features of Trendwatchers is that they combine trend data with ‘blog topic generator’ types of functionality.

This allows for a user to both identify what topics are trending and then apply that trend to a well-word smithed (aka clickbait-y) style template.

12. Conference Agendas

One of the best places to identify trending topics is through scouring conference keynote and breakout sessions in your industry.

Conference sessions are mostly led by niche subject matter experts who often are the influencers that surface new or trending topics.

13. Publications’ Editorial Calendars

Like the conference agendas, publications’ editorial calendars are often design based on seasonal search trends that will resonate with their audience.

As you are assembling your content calendar for next year, use publication editorial calendars to inspire or find trends that you know will peak during seasonal or cultural moments.

14. Trendhunter

Finally, Trendhunter is one of the biggest providers of trend data.

Trendhunter is a media brand that offers free trend data (in the form of articles) and also has several other offerings including custom research, books, public speaking services, events, and more.

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As you can see, there is no shortage of trend spotting tools out there!

The best systems for marketers provide the ability to aggregate articles, newsletters, alerts, and moments of inspiration for the build-out of future campaigns.

How will you put these to work for you?

More Resources:

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Should You Create a Niche or Multi-Topic Website? - Search Engine Journal

Today’s Ask an SEO question comes from Sasank in Telangana, India, who asks:

“Which is more suitable for starting a website in 2021: To start with a specific niche or a website that covers diversified topics (not a news/magazine)?”

Sasank, the short answer to the question is that you could choose either option, as long as you have a clear site structure and enough content to support the niche or each individual topic.

Now, let’s get into a more detailed answer.

There are a couple of things to consider no matter which direction you take, including website structure and content depth.

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Note that in my explanation I will use topic and category interchangeably, but I am talking about the same thing.

Create a Strong Website Structure

When it comes to website structure, one of my favorite analogies is to view your website as a book.

Think of each category as a book chapter and your goal is to fill that chapter (i.e., category) with relevant content.

The pages should be connected, which I’ll explain below, just like you would arrange your book based on chapters.

Doing so builds a logical and clear structure within the website and helps search engines better understand what your website is about.

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This advice applies no matter what type of website you decide to develop. When thinking about your website structure, focus on creating a hierarchy that has a clear order of topics.

In other words, create a taxonomy of your topics. Your home page should be at the most top level of the hierarchy and optimized for general keywords.

Then, as you move down the hierarchy, you get into categories with supporting content and more specific keywords.

A popular approach is the pyramid site structure, in which the website is organized by topic.

Here is what John Mueller had to say about this type of structure:

“…the top down approach or pyramid structure helps us a lot more to understand the context of individual pages within the site.

So in particular, if we know this category is associated with these other subcategories then that’s a clear connection that we have between those parts.

And that definitely helps us to understand how these things are connected, how they work together a little bit better.”

You can create this type of structure whether you are focusing on a niche or have multiple topics within the site.

The taxonomy, internal links, and navigation (including breadcrumb) will help build a clear structure, which will, in turn, help you build authority for the topics you are targeting.

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The key is to have enough pages/content to support each category, which leads to the next point of determining categories and subcategories.

Determine Categories and Subcategories

The first question to ask yourself is: Will there be sufficient supporting content for each category?

In other words, will there be enough topics you can cover?

Going back to the site structure recommendation, to create a hierarchy, you need pages that come together to form a category or theme (i.e., the analogy of book chapters).

And to answer that, you need to determine the type of information (or products) you will provide on your website.

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Then, organize that information into categories and subcategories.

Next, identify the supporting content that you will place within each one.

Finally, conduct keyword research so that you have searchable phrases to use for your pages. To start, target at least five pages for each category and/or subcategory.

Researching keywords is also an opportunity to identify additional topics you can include within your categories.

For example, you might come across a highly searched question that aligns with a product category. In that instance, you could create a page, or blog post, that answers that question and links back to the main product category page.

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Semrush, AnswerThePublic, and Keywords Everywhere can all help you with finding keywords and ultimately topics to cover. (Try using the Keywords Everywhere browser extension on AnswerThePublic’s website to make a powerhouse tool.)

To summarize, starting a specific niche website or a website that covers diversified topics can both work in 2021.

You just need to make sure you have structured your website appropriately and have enough content to support your categories.

Your goal should be to create useful content on topics your audience cares about.

More Resources:

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Editor’s note: Ask an SEO is a weekly SEO advice column written by some of the industry’s top SEO experts, who have been hand-picked by Search Engine Journal. Got a question about SEO? Fill out our form. You might see your answer in the next #AskanSEO post!

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Off Topic: A brilliant podcast about 90s pop - Eurogamer.net

Oli Welsh on 60 Songs That Explain the 90s.

Off Topic is a weekly column, exclusive to premium subscribers, in which the Eurogamer team make recommendations and delve into subjects that have caught their eye outside of gaming.

Want to hear my origin story? Or part of it, anyway. At university in York in the 90s, I wrote for Vision, one of the two student newspapers - the big, award-winning, sort-of-upmarket, would-be Guardian one. It had a scrappier, punchier rival called Nouse.

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PODCAST: Sustainability in packaging key topic at 2021 Pack Expo conference - ICIS

HOUSTON (ICIS)--Virgin resins continue to face price increases, but with supplies slowly returning, this could change.

Meanwhile, sustainability is at the forefront in bringing packaging into the future, which makes it another key topic for the 2021 Pack Expo that kicked off today.

Senior editor manager Zachary Moore and senior editor Emily Friedman give a quick update to start out Pack Expo 2021 live from Las Vegas, Nevada.

If you are at the event, be sure to stop by the ICIS booth at SL-6169.

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If Chargers-Chiefs was a prime-time game, “Fail Mary 2” would have been the topic of the day - NBC Sports

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The NFL has benefited from multiple exciting games this season, several of which have happened in prime time. The NFL also has benefited from the fact that Sunday’s game between the Chargers and Chiefs didn’t unfold under the lights.

As noted by former NFL referee and Sunday Night Football rules analyst Terry McAulay, the Hail Mary attempt by Kansas City resulted in multiple instances of uncalled pass interference. Tight end Travis Kelce was wiped out. A bear hug applied to receiver Tyreek Hill kept him from having a shot at making the catch.

Tony Romo of CBS downplayed the situation. “Everyone getting tackled,” he said over the replay, laughing. “They don’t even call these. The reality is you almost can’t.”

You can. And, when appropriate, it’s called.

The fact that the game landed in the cluster of 1:00 p.m. ET kickoffs allowed the NFL to avoid the kind of controversy that would have emerged if, say, it had happened on a Thursday night, Sunday night, or a Monday night. Indeed, Fail Mary of 2012 happened on a Monday night. In that situation, Seahawks receiver Golden Tate blatantly shoved a Packers defensive back before catching the game-winning touchdown pass. Almost immediately, the league ended the lockout of the game officials.

This would have been — and perhaps still should be — Fail Mary 2. An uncalled instance of clear and obvious pass interference that decided a game. Or, more accurately, that prevented the Chiefs from having an untimed down from the one yard line.

In 2019, the league adopted replay review for offensive and defensive pass interference. That system almost certainly would have (or at least should have) drawn a flag, even with the league applying a looser definition of interference in a know-it-when-you-see-it Hail Mary situation. A booth umpire or sky judge could have, should have, and maybe would have communicated to the officials on the field and pointed out the blunder.

Instead, nothing. Crickets. It would have been a plague of locusts, however, if it had happened last night on NBC or tonight on ESPN.

And that’s yet another reason for the NFL to come up with an effective way to fix glaring errors. Merely hoping that the errors aren’t sufficiently glaring is no way to do business.

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If Chargers-Chiefs was a prime-time game, “Fail Mary 2” would have been the topic of the day - NBC Sports
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Kyrie Irving, Bradley Beal tackle topic of COVID-19 vaccines as NBA camps begin - FOXSports.com

Don't look now, but the NBA season is quickly approaching.

And the first sign that it's almost basketball season arrived on Monday with the beginning of NBA media days around the league.

One of the key talking points across the league on Monday was the vaccination status of various players.

While the NBA will not require the COVID-19 vaccine for players this season, there will be heavier restrictions, including laws in New York and San Francisco that could prevent unvaccinated players on teams in those cities from taking the court.

The New York Knicks, Brooklyn Nets and Golden State Warriors will follow their local governments' guidelines, which has in turn, placed scrutiny on Nets guard Kyrie Irving.

Yaron Weitzman of FOX Sports reported last week that Irving is not vaccinated and that was confirmed by an article in Rolling Stone.

While Irving wasn't present at media day due to health and safety protocols, he did speak to reporters through a Zoom call, where he vaguely spoke on whether or not he would indeed be vaccinated in time for the beginning of the season.

The Nets are scheduled to open their season on Oct. 19 against the Milwaukee Bucks.

Irving wasn't the only player who isn't vaccinated to speak out about the vaccine and about the potential consequences of not being vaccinated this coming season.

Warriors forward Andrew Wiggins is facing the same reality as Irving, as he could potentially be kept out of home games due to being unvaccinated. He addressed the matter, citing how it's "his business," and he has still received support from his teammates.

The Warriors are set to open their season on Oct. 19 against the Los Angeles Lakers.

Washington Wizards' All-NBA guard Bradley Beal also revealed at his team's media day that he is not currently vaccinated.

Beal had to miss the Olympics this summer after testing positive for COVID-19 during Team USA's training camp in Las Vegas.

While a handful of prominent players spoke out about their right to be unvaccinated, there were others who spoke about the importance of vaccination.

Portland Trail Blazers All-Star Damian Lillard and Memphis Grizzlies point guard Ja Morant both revealed that they were fully vaccinated, not only for their own health but for their loved ones as well.

While vaccination was the major topic across NBA media days, there were some light-hearted moments as well.

One of them came at the Nets media day when Kevin Durant was trolled by David Letterman.

Letterman asked Durant about his nickname, "KD," as well as his availability to play for the Knicks during his off days.

There was also news on the injury front, as New Orleans Pelicans President of basketball operations David Griffin revealed that All-Star forward Zion Williamson had surgery to repair a fractured right foot this offseason.

While Williamson is expected to be ready for the start of the season, this marks the second surgery for the young star since he was drafted in 2019. He had surgery to repair a torn meniscus he suffered during training camp of his rookie season that kept him sidelined until January 2020.

Training camps are only just beginning and there has already been a lot of news around the NBA, which seems to set the tone for an eventful season.

For more up-to-date news on all things NBA, click here to register for alerts on the FOX Sports app!

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Joe Biden annoyed with US press asking off topic questions - New York Post

President Biden has been annoyed with the American press asking questions that are not “on point” during recent setups with foreign leaders in the White House, press secretary Jen Psaki admitted Monday. 

On Friday, questions were raised after Biden seemingly took a swipe at the US press during a meeting with Indian Prime Minister Narenda Modi, saying the India press is “much better behaved” than the US press corps. 

“I think, with your permission, you could not answer questions because they won’t ask any questions on point,” he said.

That followed Biden snubbing the American press corps when he declined to take pool reporters’ questions during the public portion of his sit-down with UK Prime Minister Boris Johnson — despite Johnson calling on two British reporters.

President Joe Biden has been frustrated with reporters not asking him “on point” questions, according to White House Press Secretary Jen Psaki.EPA/JIM LO SCALZO

After a brief conversation for the cameras between the two leaders, Johnson thanked Biden for hosting him and asked: “I think — would it be OK if we just have a couple of questions? Just a — just a couple of questions.”

“Good luck,” Biden said.

As soon as Johnson answered questions from two British reporters, White House aides — known as “wranglers” — began shouting and ushering reporters out of the Oval Office as they tried to ask more questions.

“That’s absurd,” one reporter groused as they left the executive mansion. “Two British reporters get questions and we don’t get anything.”

President Biden recently noted that the Indian press were “much better behaved” compared to the American reporters.

AP Photo/Susan Walsh

CBS News Radio White House correspondent Steven Portnoy reported that the members of the editorial pool immediately went to Psaki’s office to complain “that no American reporters were recognized for questions in the president’s Oval Office.”

During Monday’s daily press briefing, Psaki was pressed on Biden’s comments with the Indian leader and asked why he criticized US reporters. 

“I would note, first, that he took questions on Friday, and he took questions again today,” Psaki began. “And I think what he said is that they’re not always ‘on point.’”

“Now I know that isn’t something that anyone wants to hear in here, but what I think he was converting, as you know, today, he might want to talk about COVID vaccines [and] some of the questions were about that he might want to talk about, and some of the questions are not always about the topic he’s talking about in that day,” she continued. 

Psaki added that she did not believe the president’s comments were a “hard cut.”

Jen Psaki said at Monday’s press briefing that the president would prefer questions to be on topic.

AP Photo/Evan Vucci

Later in Monday’s briefing, Psaki was pushed further and asked why Biden could call the Indian press “better behaved” than the US press when India ranks 142nd in press freedoms, according to Reporters without Borders. 

Psaki sidestepped the question and instead turned to the president’s commitment to press freedom, claiming that he has spoken with the press more than 140 times. 

“He certainly respects the role of the press, the role of the freedom of press, the free press, [and] we ensure that we have press with us, of course, when we travel, that we have press with us for sprays in foreign capitals and we will continue to. And I think that speaks to his commitment to freedom of press around the world.” 

Throughout his presidency so far, Biden has snapped at members of the press, particularly regarding COVID-19 protocols for masks or vaccines.

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At NBA media days, COVID and vaccines remain dominant topics - Sportsnet.ca

Utah centre Rudy Gobert revealed that after much deliberation, he decided to become vaccinated. San Antonio coach Gregg Popovich has gotten his booster shot already. Boston coach Ime Udoka had his shots and tested positive for COVID-19 anyway.

And Brooklyn guard Kyrie Irving is keeping everyone guessing.

The NBA season arrived Monday with media days in advance of training camp, with the ongoing pandemic as much if not even more of a topic than basketball. This will be the third season affected at least in part by the pandemic, almost certainly not the last, and some teams revealed that their rosters are 100 per cent vaccinated entering the season.

“When I felt like it was the right time, I did it,” said Gobert — the first NBA player who was known to test positive for COVID-19, back on March 11, 2020.

The Spurs have a fully vaccinated roster, Popovich said. The New York Knicks and Los Angeles Lakers said last week that they would have the same, and some other clubs — including Utah, Portland, Houston and Charlotte — said they were at the 100 per cent mark.

Other teams are close to being fully vaccinated.

Miami will be by the start of the season, a person with knowledge of the situation told The Associated Press, speaking on condition of anonymity Monday because the Heat vaccine rate has not publicly revealed by the team.

Toronto general manager Bobby Webster said the Raptors are “one dose” away from being there, as did Atlanta GM Travis Schlenk.

Leaguewide, the rate is believed to be around 90 per cent and climbing.

“There is still a lot of stuff going on out there,” Popovich said. “You see all the bumps in cases here and there. You see all the areas where people are not vaccinated. It’s a double-edged sword. I think we are in good shape right now. We’re trying to do everything we can to make sure we can be safe, which means we’ve got to be disciplined day to day to day to day.”

Players who are vaccinated will not be tested often; unvaccinated players will be tested on all practice days and travel days, and at least once on game days.

The list of unvaccinated players includes Washington’s Bradley Beal — who missed out on the chance to play for an Olympic gold medal with USA Basketball this summer after testing positive.

Beal said he remains unvaccinated for “personal reasons,” and has questions about why someone can still contract the virus even after being vaccinated.

“Would I love to sit here and tell you that we’re 100 per cent vaccinated? I’d be thrilled about that,” Denver coach Michael Malone said. “The fact is that we’re not, and that’s all I’ll say on that matter regarding who is and who’s not. It’s a delicate balance. It is not my place to tell somebody that they have to be vaccinated.”

Irving is among the individuals at the centre of that debate in the NBA right now.

By local rule in New York, to play for the Nets at home this season Irving would have to be vaccinated or receive an exemption — something that Golden State’s Andrew Wiggins sought from the NBA unsuccessfully last week because San Francisco has similar rules. Irving wasn’t at media day in Brooklyn on Monday, instead appearing remotely and refusing to say if he plans to play in home games.

“Please respect my privacy,” Irving said.

Added Nets forward Kevin Durant, at media day: “That’s on Kyrie. That’s his personal decision.”

Irving is keeping his status and reasoning private. Orlando’s Jonathan Isaac is not.

Isaac, whose mother works in health care, has had COVID-19 already. He is not vaccinated, but insisted he is not anti-vaccine, anti-medicine, or anti-science, either.

“I thank God, I’m grateful, that I live in a society where vaccines are possible and we can protect ourselves and have the means to protect ourselves in the first place,” Isaac said. “That being said, it is my belief that the vaccine status of every person should be their own choice. ... I’m not ashamed to say that I’m uncomfortable with taking the vaccine at this time.”

Media day tends to have some loose moments, and Durant was at the forefront of one of those when he was asked why people call him “KD.” The reporter — “Dave from Basketball Digest” — was none other than David Letterman, who got laughs from media that were present even though Durant didn’t outwardly show any happiness with the line of questioning.

Popovich joined San Antonio reporters to ask the hard-hitting question of why shooting matters in basketball, and in Miami, Jimmy Butler crashed Kyle Lowry’s first Heat availability in an effort to get him to endorse his coffee brand.

“He’s going to pay me very handsomely,” Lowry said.

There were also reminders that the pandemic isn’t over.

Udoka, entering his first season as Celtics’ coach, is wrapping up a 10-day quarantine after testing positive and plans to be at the team’s first practice Tuesday. Phoenix’s Devin Booker wasn’t at Suns media day, already in the league’s health and safety protocols — indicating some sort of testing or contact-tracing issue.

But camps are opening. A regular 82-game season is planned. Fans will be back in buildings. Popovich, the NBA’s longest-tenured current coach who said he qualified for his booster shot already because he’s in his 90s — he’s really only 72 — may have summed up the order of things in the NBA now perfectly with this assessment: “Normalcy, with a good dose of caution.”

“I think getting vaccinated is your choice,” Indiana guard Malcolm Brogdon said. “I think it’s absolutely your choice. But at the same time, we’re trying to protect the entire NBA. Not just our team, but the entire NBA.”

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TOPIC PAGE: Germany's gas market merger - ICIS

LATEST UPDATES

27 September 2021

Trading Hub Europe: Two German gas hubs to become one

Following years of planning, Germany's two gas hubs are set to merge into Trading Hub Europe (THE) on 1 October, with many hoping this will help German liquidity climb towards the Dutch TTF.

The merger will create Europe's single largest physical gas hub, with the presence of L-gas and H-gas networks in Germany meaning it is technically a merger of four gas hubs.

14 September 2021

Nord Stream 2, German hub merger could leave Ukraine, CEE out in the cold

Ukraine and the neighbouring central and eastern European countries are bracing themselves for the triple whammy of peak winter demand, the possible impact of rerouted Russian flows to Nord Stream 2 and the German hub merger, which could leave them out in the cold during the upcoming months.

An ICIS analysis has found the region could face a supply shortfall of anything between 15 to 65 billion cubic metres unless additional volumes are found and more transmission capacity is made available.

The most affected country would be Ukraine, which has been relying on 10-15bcm/year of imported gas from central-eastern Europe since it decided to stop direct Russian imports in 2015.

15 June 2021

German Trading Hub Europe VIPs with TTF, ZTP to be delayed

Virtual Interconnection Points (VIPs) between the Belgian ZTP and H-gas Dutch TTF hubs, and planned unified German Trading Hub Europe (THE) will not be ready on 1 October 2021 when the NCG and GASPOOL merge.

It is expected that the L-gas TTF-THE and Danish-Germany VIPs will be operational for the first day of the newly merged market, with the first market auctions expected to take place on 30 September 2021 for the Day-ahead contract.

The TTF-THE H-gas VIP and the THE-ZTP VIP have been scheduled for 1 April 2022.

22 April 2021

Trading Hub Europe to take over NCG and GASPOOL operations in June

German market areas, NCG and GASPOOL announced they have signed a package of contracts providing for the merger of the two market areas into Trading Hub Europe (THE).

The contracts mean that NCG and GASPOOL will merge into a single entity, THE, on 1 June 2021, with THE assuming responsibility for operating and managing the two market areas until they officially merge on 1 October 2021.

21 April 2021

German gas trade shifts to NCG ahead of October hub merger

German natural gas trade for delivery beyond the October ‘21 merger date is shifting towards the NCG, with traders choosing to manage positions on the more-liquid market.

Over-the-counter (OTC) liquidity on the GASPOOL hub fell by 18% compared to the last three months of 2020 to 197TWh in the first quarter, with the NCG recording an drop of just under 8% to 410TWh.

In the first quarter the NCG maintained its position as the third-most liquid European gas hub, with GASPOOL falling to sixth after being overtaken by the Italian PSV and Austrian VTP markets.

31 March 2021

GiF Inside Story: Germany to launch single gas hub in October

The German Federal Network Agency (BNetzA) on 19 March announced the completion of the Gas Network Development Plan 2020-2030 (NEP Gas), focusing on planned LNG plants and the integration of hydrogen and green gases into the network.

BNetzA decided that no network expansion is necessary to facilitate the German hub merger due on 1 October, arguing that transport capacity to flow gas between the two market areas can be secured using market-based instruments.

Costs of the use of market-based instruments are forecast to be €1.1m-27.6m for the gas year 2025/2026, significantly lower than the cost of physical network expansion, according to the agency.

31 March 2021

ANALYST VIEW

German gas supplies

• Germany‘s import dependency is high with more than 95% of its natural gas demand imported from a diversified supply base.

• The share of Russian gas in German imports oscillates around 50%, with growing tendency in recent years. 2020 saw the intake of Russian gas to touch minimum contractual volumes of around 45 bcm/year but making up a high share of Covid-19 hit demand. The high degree of exposure to Russia is similar to oil markets where German imports are about 36% Russian.

• German gas imports could theoretically be covered all by long-term supply contracts. Assuming that take-or-pay minimum offtake volumes are lower, we believe between 80% and 90% of German gas imports are effectively sourced via supply contracts. More than 20 bcm of gas supply contract quantities, mainly Dutch and Norwegian, expire in the coming years and might be replaced by more flexible arrangements. Maturities of German import contracts have shortened to an average of 20 years, down from more than 25 years in 2010 (including extensions) and volumes flexibilities are said to increase. We estimate that nearly all German import contracts have elements of hub-indexation already but some contracts use neighbouring gas hubs. Contract holders may contemplate a switch to the new THE hub.

• Sourcing via pipeline supply remains the likely option to fill the emerging gap as none of the three planned German LNG import terminals received FID so far (Furthest is HEH Stade with binding phase open season planned in Q2 2021).

CONCLUSION: There is scope for new entrants to fill gaps left by expiring supply contracts. The importance of the THE hub price in gas supplies is likely to rise.

25 March 2021

BNetzA announces German gas network development plan

The German Federal Network Agency (BNetzA) announced the completion of the gas network development plan 2020-2030 (NEP Gas), with the utilisation of a change request focusing on planned LNG plants and the integration of hydrogen and green gases into the network.

The decision confirms 175 measures totalling €7.83bn in investment proposed by transmission system operators (TSOs) expanding the network by 1,620km of gas pipeline and 405MW of additional compressor capacity.

Among the key announcements was that BNetzA deemed that no network expansion is necessary following the German hub merger, arguing that transport capacity to flow gas between the two market areas can be secured using market-based instruments.

22 January 2021

Hub merger and summer injection demand may boost German liquidity in 2021

German over-the-counter (OTC) traded volumes increased by 24% year on year in the fourth quarter of 2020 reaching a total of 685TWh on both hubs, according to ICIS data.

Liquidity was boosted as trading activity for annual contracts on the NCG more than doubled.

It is possible to expect that liquidity will continue to grow in 2021, benefitting from higher summer injection demand due to significantly emptier storage tanks, the hub merger set for 1 October, and the potential completion of the Nord Stream 2 and EUGAL pipelines.

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Twitter adds topic tags to Spaces - Indulgexpress

Twitter

Twitter is adding topics to Spaces for hosts to tag their Spaces with up to three relevant topics.

Currently, there are only 10 Topics to choose from limited to English. The initial 10 Topics are business, finance, Music, sports, technology, gaming, world news, entertainment, arts-culture, home-family and careers.

"New in Spaces: Topics, when creating or scheduling a Space, some of you on Android can choose up to 3 Topics to tag it with from a list of our top 10 Topics. But it's only 10 Topics for now and we'll expand as we build together," the company said in a tweet.

Twitter also started rolling out a new update to Spaces to allow hosts to designate up to two co-hosts for its social audio rooms.

The update will make it easier for hosts of the audio space to help manage and moderate conversations.

Once invited, co-hosts have almost all the same moderation and managing privileges as the main host, they can speak, invite other members of the room to speak, pin tweets, boot people from the room and more.

A recent report said that Twitter users will now be able to compose a new tweet directly from the Space, which will link to the audio chat and any accompanying hashtags.

While it was previously possible to compose new tweets while listening to a Space, having the composer directly in the Space will allow participants to more easily tweet about the conversation as it's happening.
 

*Edited from an IANS report 

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