“We are proud to launch this important and timely campaign, which will help protect kids’ health as they head back to school,” said Karen Kaplan, Chair and CEO, Hill Holliday. “We are deeply passionate about our partnership with the American Lung Association and the Ad Council; this ongoing collaboration has had a tremendous positive impact on Americans’ health and continues to save lives.”
“Young people don’t always think about how the choices we make now can really hurt us when we get older,” said the now 20-year-old Horning. “I’m proud to use my platform to encourage kids to never start vaping so they can reach their dreams without the health risks of vaping holding them back.”
The “#DoTheVapeTalk” PSAs will appear nationwide in time and space donated by the media, across all advertising formats: broadcast, radio, digital, social, out-of-home and print. TikTok has committed to additional support of the campaign, collaborating with some of the platform’s influential creators on the development of custom content, and providing significant donated media to reach parents with the campaign’s critical message. Meta has also committed to providing donated media space to reach parents. Since the campaign’s 2020 launch, the Lung Association and Ad Council’s youth vaping prevention effort has received more than $35.4 million in donated media support across television, radio, print, out-of-home and digital media, receiving over 2.7 billion impressions
#DoTheVapeTalk prevention campaign uses dance challenge to address serious topic | shots - Shots
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